We've delivered 50–200% revenue increases for companies like Polygence, Empowerly, and Springboard — by rebuilding how they sell. Not with SaaS playbooks. With a process built for selling life-changing decisions.
You've built something real. Students are getting results. Reviews are strong. Marketing is generating leads. But enrollment isn't where it should be. Here's what we keep seeing:
Your enrollment advisors should be closing at 30–40%. The gap between 15% and 35% is hundreds of thousands in annual revenue — leaking through the cracks every month.
Bad hiring, weak comp plans, and no coaching creates turnover. Every departure costs 6–9 months of productivity — and your best leads go cold while you're backfilling.
You're managing enrollment reps between board meetings. A full-time VP of Sales costs $250K+. You need senior leadership without the full-time price tag.
Speed to lead is measured in hours, not minutes. Follow-up is hit or miss. Your marketing team is generating demand that your sales team can't capture.
Every rep has their own approach. Some stars carry the team while the rest underperform. There's no playbook, no cadence, no system — just individual heroics.
The last VP of Sales came from SaaS and kept talking about "pipeline velocity" and "MQLs." Your customer isn't a procurement committee. They're a family making a life decision.
Almost every fractional VP of Sales comes from B2B SaaS. They know MEDDIC, Sandler, and Challenger. They're great at selling $50K software subscriptions to procurement committees. But that's a fundamentally different sale.
| B2B SaaS Sale | B2C Considered Purchase ✦ |
|---|---|
| Buyer is a company | Buyer is a person (or family) |
| Decision is rational / ROI-driven | Decision is emotional first, rational second |
| 3–12 month sales cycle | Days to weeks |
| Multiple stakeholders, procurement | 1–2 decision-makers, personal choice |
| Feature comparison drives choice | Trust in the person on the phone drives choice |
| Objections are about budget and fit | Objections are about fear and uncertainty |
| Follow-up is structured and expected | Follow-up must be empathetic and well-timed |
Prescription before diagnosis is malpractice. Every engagement starts with understanding — then moves to action.
Full audit of your enrollment process — scripts, comp plans, pipeline metrics, team capabilities, speed to lead, follow-up cadence. We find exactly where revenue is leaking and why.
New sales process, new hiring profiles, new training cadence. We write the playbook, redesign the comp plan, and recruit reps who can sell trust — not features.
Hands-on management — pipeline reviews, live call coaching, performance tracking. We pick one critical KPI per quarter and move it. Then the next one. And the next.
Hand off to your internal team with documented playbooks, trained leaders, and a machine that runs without us. The goal isn't to stay forever — it's to build something durable.
Every engagement is different — because every sales organization is different. Most clients use two or three of these together.
Embedded sales leadership — setting strategy, managing the team, owning the pipeline, driving the number. This isn't advisory. It's operational leadership.
Custom-built system for your program, your price point, your buyer. Discovery framework, talk tracks, objection handling, follow-up cadence, comp plan design.
End-to-end recruiting, hiring, onboarding, and training. We find reps who can build trust over the phone — not SaaS refugees running enterprise playbooks.
Deep-dive audit of your enrollment funnel — lead-to-contact, show rate, close rate, speed to lead, follow-up effectiveness, revenue per rep. Benchmarked against comparable companies.
Training built for selling considered purchases — consultative discovery, emotional intelligence, empathetic objection handling. 70% live coaching, 20% practice, 10% frameworks.
A written report with specific findings and a prioritized action plan. Some clients fix the problems themselves. Most want us to stay and execute.
We don't promise vague "improvements." We deliver measurable revenue growth — and we track every number.
We serve companies selling "considered purchases" — high-value programs and services ($2K–$50K+) where the buying decision is personal, emotional, and life-changing.
Online learning, bootcamps, career accelerators, college prep. You're selling transformation — not a product. This is our home turf.
Wealth management, financial planning, insurance advisory. Your clients are trusting you with their financial future. The sales process must reflect that trust.
Executive coaching, leadership programs, certifications. Your buyers are investing in themselves. They need to believe in the program — and the person on the phone.
Concierge medicine, mental health, wellness retreats. Deeply personal decisions. Your sales team needs to sell with empathy, not pressure.
Family law, estate planning, personal injury. The initial consultation is the sale. Make it count.
Outplacement, reskilling, career pivots. Your clients are at a crossroads. The enrollment experience must match the gravity of the moment.
If your company sells high-consideration programs or services — and your enrollment numbers should be higher — let's have a conversation about where your revenue is leaking and what it would take to fix it.
No deck. No pressure. Just 15 minutes of real talk about your sales organization.
Book a 15-Min Revenue Conversation →