This Cookie Policy explains what cookies are, which cookies First Revenue LLC uses on this website, and how you can manage or disable them. By continuing to use our Site, you consent to our use of cookies as described below.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the website owners.
Cookies may be:
- Session cookies — Temporary cookies that expire when you close your browser
- Persistent cookies — Cookies that remain on your device for a set period of time or until you delete them
- First-party cookies — Set directly by the website you are visiting
- Third-party cookies — Set by a different domain than the one you are visiting (e.g., analytics or advertising providers)
Similar technologies like pixel tags, web beacons, and local storage may also be used and are covered by this Policy.
2. Cookies We Use
We use three categories of cookies on this Site:
| Provider |
Cookie Name(s) |
Purpose |
Duration |
| Cloudflare |
__cf_bm |
Bot management and security — distinguishes human visitors from automated traffic |
30 minutes |
| Cloudflare |
cf_clearance |
Records successful completion of a challenge (used to bypass future challenges) |
30 minutes – 24 hours |
| Cloudflare |
_cfuvid |
Rate limiting and user session identification for DDoS protection |
Session |
Cloudflare operates our website infrastructure. Their cookies are set automatically and cannot be disabled while using this Site.
| Provider |
Cookie Name(s) |
Purpose |
Duration |
| Google Analytics |
_ga |
Distinguishes unique users by assigning a randomly generated number as a client identifier. Used to throttle request rate. |
2 years |
| Google Analytics |
_ga_[ID] |
Persists session state across page requests |
2 years |
| Google Analytics |
_gid |
Used to distinguish users for session-level data |
24 hours |
| Google Analytics |
_gat |
Used to throttle request rate; limits data collection on high-traffic sites |
1 minute |
Google Analytics data is processed by Google LLC. You can learn more about Google's privacy practices at policies.google.com/privacy. To opt out of Google Analytics tracking across all sites, you can install the Google Analytics Opt-out Browser Add-on.
Facebook Pixel (Meta)
| Cookie Name(s) |
Purpose |
Duration |
| _fbp |
Facebook uses this to deliver advertisements and track conversions from Facebook ads. Identifies browsers for statistical purposes and to build audience profiles for remarketing. |
3 months |
| _fbc |
Stores the last time a Facebook ad was clicked by the user |
2 years |
Meta's privacy policy: facebook.com/privacy/policy. To manage Meta ad preferences: facebook.com/ads/preferences.
Google Ads
| Cookie Name(s) |
Purpose |
Duration |
| _gcl_au |
Google Ads conversion linker — used to measure campaign effectiveness and attribute conversions from Google Ads clicks |
3 months |
| _gcl_aw |
Stores information from the last time a Google Ads click occurred |
90 days |
To manage Google ad personalization: adssettings.google.com.
LinkedIn Insight Tag
| Cookie Name(s) |
Purpose |
Duration |
| li_fat_id, bcookie, lidc, bscookie, AnalyticsSyncHistory, UserMatchHistory |
LinkedIn Insight Tag enables conversion tracking, retargeting, and demographic reporting for LinkedIn Ads. Used to show ads to LinkedIn members who have visited our Site. |
30 days – 2 years (varies) |
LinkedIn's privacy policy: linkedin.com/legal/privacy-policy. To opt out of LinkedIn ads: LinkedIn Ad Settings.
3. How to Manage Cookies
You have several options for managing or disabling cookies:
3.1 Browser Settings
Most web browsers allow you to manage cookie preferences through their settings. You can configure your browser to block all cookies, delete cookies when you close your browser, or prompt you before accepting a cookie. Note that disabling certain cookies may affect the functionality of this Site.
Instructions by browser:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions → Cookies and site data
3.2 Opt-Out Links
You can opt out of specific third-party tracking using these links:
3.3 Industry Opt-Out Tools
You can also use industry-wide opt-out mechanisms:
3.4 Essential Cookies Cannot Be Disabled
Essential cookies (listed in Section 2 above) are strictly necessary for the Site to operate and cannot be disabled through our Site. If you disable them through your browser, the Site may not function correctly.
4. Do Not Track
Some browsers offer a "Do Not Track" (DNT) feature. Currently, there is no universally accepted standard for how websites should respond to DNT signals, so our Site does not currently respond to DNT browser signals. If a standard is established in the future, we will update this Policy accordingly.
5. Changes to This Policy
We may update this Cookie Policy from time to time as we add or change the cookies and technologies we use. Changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.
6. More Information
For more information about how we use your personal information collected via cookies, please see our Privacy Policy.
If you have questions about this Cookie Policy, please contact us at info@firstrevenue.com.